Things are getting weirder every passing day. Faux meat will soon be on the menu at steak houses and other restaurants this year.
After securing $29 million funding, an Israeli start-up, Redefine Meat Ltd. is now ready to target steak houses and other restaurants worldwide with its 3D-printed facsimiles of beef cuts, from fillet to rump and brisket. The company wants to change the "belief" that delicious meat can only come from animals. We wonder, where else can meat come from? What kind of craziness is it, that whatever is printed on a 3D printer can be called "meat"?
Food giants like Nestle and McDonald’s Corp. along with multi billion dollars venture-capital investors call this charlatanry (charlatan is a person or a company practicing quackery in order to obtain money, fame, or other advantages through deception) "alternative-protein" as the so-called environmental and health (???) concerns supposedly entice consumers to fake products like faux burgers or nuggets.
While investment is flowing into fake meats, the producers of this quackery admit that more needs to be done to improve the taste of products and lower prices to compete with conventional meat. Redefine is trying to take plant-based products to the next level by giving diners the same sensory experience as eating prime beef.
Meanwhile, other opportunist charlatans are popping up elsewhere. Israeli startup, Aleph Farms Ltd., unveiled the world’s first slaughter-free ribeye steak. Barcelona-based Novameat Tech plans to start selling 3D-printed vegan meat to restaurants in Europe this year as it raises funds for a production scale-up.
3D printers loaded with plant-based “ink” can print the meat countless times and deliver a complex layering of muscle and fat to recreate the right texture. We bet the ink cartridges are not that cheap.