Fake Food Series: The Rise of Plant-Based “Fish” and the Questionable Future of Sushi

🐟 Is That Even Tuna?

Another biotech startup has entered the fake food arena. Meet Impact Food, a company soft-launching its plant-based imitation of bluefin tuna—yes, raw tuna for sushi, but made entirely from plants. 🍃🍣

Their mission? To replicate the look, feel, and taste of premium sashimi-grade tuna using the tools of molecular cell biology. According to the company, the goal is to recreate everything from the gel-like fatty texture to the deep red hue, oceanic scent, and melt-in-your-mouth feel of real fish—all without using fish at all. 🧬🌊

Their not-so-secret formula? A proprietary blend of pea protein isolates, starches, algae, and other mysterious agents. Supposedly, this lab-grown blend not only mimics the sensory experience of tuna, but even attempts to copy its nutritional profile.😂

Really? With inflammatory Omega-6-laden plant components?  That’s quite a stretch.

Meet Impact Food's plant-based imitation bluefin tuna.

🧠 The Philosophy Behind Fake Fish

Impact Food’s core belief is simple—and radical: “We must act now to phase out the ‘unsustainable’ animal-based food system.”

Their plant-based products are marketed as eco-friendly alternatives that will save the oceans, stop overfishing, and reduce biodiversity loss. 🌍🐠

While their intentions may sound noble, the reality is murkier than the water they're trying to save.

This isn’t just about “offering options.” It’s about slowly erasing real food.