Fake Food Series: 🌾 Oatly Mania or Oatly Mayhem?

A Comfort Keto Perspective on the Oat Milk Craze

📈 The Numbers Don’t Lie…

Oatly’s U.S. sales skyrocketed 131% in the past year, reaching a staggering $304 million. Meanwhile, traditional plant-based competitors saw mixed results:

• 🥥 Coconut, Soy, and Rice milk sales declined

• 🌰 Almond milk saw a modest 9% increase

🥛 But Wait... Is It Really "Milk"?

Let’s be clear: Oatly is not milk. It’s a blend of oat water and rapeseed oil—yes, the same inflammatory Canola oil that many health experts avoid. Essentially, it’s a processed liquid transfat, dressed up as a wellness product.

Unlike real milk, it lacks:

• 🚫 Live enzymes

• 🚫 Bioavailable proteins & carbohydrates

• 🚫 High-quality saturated animal fats

In other words, no real nutritional value. Yet it’s marketed as both healthier and more sustainable than cow’s milk. 🤔

🤨 So... How Did This Happen?

Let’s break it down:

1️⃣ 💸 Celebrity-Backed, Woke-Fueled Investments

In 2020, Oatly sold a $200M stake to a group led by:

• Oprah Winfrey

• Natalie Portman

• Howard Schultz (former Starbucks CEO)

• Jay-Z’s entertainment company

• Backed by Blackstone Group Inc.

The deal valued the company at $2 billion. 🚀

2️⃣ 🛒 Strategic Partnerships with Global Sales Giants

Fueled by billions, Oatly is everywhere:

• On grocery shelves at Target

• Sold online via Alibaba in China

• Served at Starbucks under “Barista Edition”

Not surprisingly, Howard Schultz’s Starbucks connection helped catapult it onto café menus nationwide. ☕

3️⃣ 📺 Aggressive & Misleading Marketing

Oatly’s ads have been bold—and banned:

❌ “Generates 73% less CO₂ than milk”

❌ “Meat & dairy industries emit more CO₂ than all transport combined”

❌ “Vegan diet reduces global food emissions by 49%”

The UK’s Advertising Standards Authority received 109 complaints. Verdict?

➡️ Ads were ruled misleading and banned.

Oatly’s response?

“We’re a science-based company… but we could have been clearer.” 🤷‍♂️

⚠️ Fake Food Alert

At Comfort Keto, we believe Oatly represents the inflammatory fake food movement disguised as sustainable health. Fueled by celebrity dollars and slick branding, it's waging war on traditional dairy. 🐄💥

But truth doesn’t stay buried.

Each day, more people are waking up to this manufactured health narrative—and choosing real food instead.

🥄 What Should You Use Instead?

When it comes to coffee or smoothies, we say:

✅ Go for organic half-and-half

✅ Or grass-fed heavy cream

These options are full of healthy fats and bioavailable nutrients your body recognizes and needs.

❤️ Stay Rooted in Real Food

Let’s protect the real—from farm to cup. Because no amount of marketing magic will ever make oat water into milk. 🌱❌🥛